FormatechEdu

Course Outline


Business Planning in Challenging Times

Duration

12 Hours

Language

English

Summary

The Business planning workshop will help participants create the idea and to do the feasibility study and accordingly to know if the project is feasible, then they will start writing the business plan.    

Target Audience

This course will appeal to a wide range of audiences and is intended for anyone who is in need to have a clear idea about how to create a business.

Skills Gained

  • Create a new idea or enhance an existing one   
  • Do the feasibility study
  • Write a full business plan
  • Know the main factors of a business plan
  • Prepare the financial statements and the projected cash-flow
  • Analyse the financial figures
  • Take the decisions regarding the business plan 

Topics Covered

1-      Why Create A Business

  • Desire to Be Their Own Boss
  • Desire to Pursue Their Own Ideas
  •  Financial Rewards

2-      Create the Idea

  • Classical Idea
  • Original Idea

3-      Feasibility Analysis

  • Product and Service
  • Organizational Structure 
  • Industry and Target Market
  • Financial Statements

4-      Life Cycle of a Business

5-      Mind Mapping

  • Benefits
  • Collaboration
  • Productivity
  • Creativity
  • Planning

6-      5 Cs Of A Business

  • Capacity
  • Conditions
  • Capital
  • Collateral
  • Character

7-      Write A Business Plan: The Main Factors:

  • Executive Summary
  • General Company Description
  • Products and Services
  • Market Analysis
  • Go-To Market Strategy
  • Operational Plan
  • Financial Plan
  • Let’s Create Our Business
  • Elevator Speech  

8-      Executive Summary

  • Put Yourself in Your Readers’ Place
  • Tailor It to Your Audience
  • Keep It Short
  • Focus on Providing A Summary
  • Keep Your Language Strong and Easy to Read

 

9-      General Company Description

  • Mission
  • Vision
  • Purpose
  • Type of Companies  

10-  Products and Services

  • Potential Customers
  • Features
  • Benefits
  • Distribution Channels

11-  Market Analysis

  • Target Market  
  • Market Need
  • Market Acceptance  
  • Competition & Competitive Advantages
  • Demographics & Segmentation
  • Regulations
  • Barriers to Entry 

12-  Go-To-Market Strategy 

  • Marketing Plan

13-  Marketing Mix 4 Ps

  • Product
  • Price
  • Place
  • Promotion

14-  5 Forces of Porter

  • Threat of New Entrants
  • Threat of Substitutes
  • Bargaining Power of Buyers
  • Bargaining Power of Suppliers
  • Degree of Rivalry
  • New Regulation
  • SWOT Analysis

15-  Operational Plan

  • Organizational Structure
  • Organizational Chart 
  • Operations Plan
  • Production

16-  Financial Plan

  • Sources of Funds
  • Revenue Model
  • Balance Sheet Model
  • Forecasted Cash-Flow: Scenarios
  • Break-Even Point Analysis   

Methodology

  • Learning Concepts/Presentations
  • Group Activities and Discussions
  • Tips and Tools
  • Individual and Team Exercises
  • Role Plays/Case Studies
  • Educational Videos
  • Action Plan to ensure Application of the Learning

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