Digital Marketing Workshop

Summary

This course teaches the foundations of digital marketing to an audience with or without previous experience in the field. The course includes an overview of the main strategies currently available online and explains how we can use each to promote brands and businesses on the internet, in a cost-effective way.

By attending this program, students will acquire what they need to create and implement successful digital marketing campaigns and promote their websites in order to raise awareness, build brand trust, increase traffic and generate sales and conversions.

prerequisites

• Understand key concepts of digital marketing, including advantages, limitations and planning.
• Understand various web presence options and how to select appropriate keywords for search engine optimisation.
• Recognise different social media platforms, and set up and use common platforms.
• Understand how effective social media management assists in promotion and lead generation.
• Use a social media management service to schedule posts and set up notifications.
• Understand various options for online marketing and advertising, including search engine, e-mail and mobile marketing.
• Understand and use analytics services to monitor and improve campaigns.