SMI Certified Lead Generation Specialist Workshop - (CLGS®)

Summary

Scratching your head over leads? Wondering where you’re going to get your next lead from? Too many or too little? Designed keeping the entry-mid level sales professional in mind, this course focuses on the intricacies of lead generation and all there is to it.

An effective lead generation process increases a target audience's awareness, credibility, trust, and interest (potential leads). It can, therefore, assist in boosting traffic from high-quality prospects by concentrating on lead creation. Lead generation aims to draw in and sell to target markets that have expressed interest in the company's goods or services. The objective is to lead potential customers all the way down the sales funnel through the buyer's journey

Target Audience

• Entry-mid level sales professionals
• Sales development representatives
• Account executives/managers
• Sales executives/representatives

Skills Gained

By the end of this workshop, participants will be able to:

• Understand the Sales Funnel Stages – Define and differentiate between leads, prospects, and opportunities, and understand their role in the sales process.
•  Identify Ideal Customers – Learn how to develop an ideal customer profile (ICP) to target the right audience efficiently.
• Apply Strategic Sales Frameworks – Gain insights into the FBRA continuum and how it impacts decision-making in sales.
• Elaborates the process of making the lead journey into a delightful experience
• Offers an in-depth understanding of the lead management framework for you to learn and utilize the same to your advantage
• Gets you acquainted with the lead generation techniques, lead scoring and qualifying methods